ACAP's Track Record Textbook development was neither a new nor a speculative venture in 1993 for ACAPress. Books developed had offered sponsors an opportunity to acquire substantial profits and enhance their image as organizations interested in providing the health-science community with quality chiropractic literature. A summary list that portrays our track record as of 1/11/93 is shown below. It reveals what had been accomplished (with no marketing effort by ACA headquarters staff) and casts a shadow on the ACA's decision to cease the publication of R. C. Schafer's books. Keep in mind that the below data do not reflect earnings from post-1993 reprintings, whose data have been withheld from author, nor do they reflect potential earnings from books that could have been developed 1993--2000. Summary is shown at the bottom. --John F. Kirby, MSc.
NOTE: (from RCS) You will note that the largest income came from the Williams and Wilkins sales, since they took on aggressively advertized those books, while the ACA did minimal advertizing for Dr. Schafer's books. This eventually forced a wedge between them. Both W&W books were first offered to the ACA (who refused them) before they went on to earn W&W almost 1.25 million in income. It's a shame that ACA didn't capture this income for the benefit of our profession!
ACAP TRACK RECORD
Submitted to ACA Board on January 11, 1993
| Year |
Edition/Printing Run |
Quantity |
Gross Sales |
R&D & Printing Costs |
Gross Profit |
|
ACA Chiropractic Procedural Manual @ $30 ea (Priced very low) |
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|
1974 |
1st edition, 1st printing |
5,000 |
$ 68,750 |
$ 12,367 |
$ 56,383 |
|
1975 |
2nd printing |
500 |
6,875 |
2,273 |
4,602 |
|
1977 |
2nd edition, 1st printing |
2,500 |
75,000 |
22,168 |
52,832 |
|
1978 |
2nd printing |
2,500 |
75,000 |
16,261 |
58,739 |
|
1980 |
3rd edition, 1st printing |
2,500 |
75,000 |
31,500 |
43,500 |
|
1983 |
2nd printing |
500 |
15,000 |
5,380 |
9,620 |
|
1984 |
4th edition, 1st printing |
2,500 |
75,000 |
30,329 |
44,671 |
|
1990 |
2nd printing |
1,505 |
45,150 |
27,404 |
17,746 |
|
Total |
17,505 |
$435,775 |
$147,682 |
$288,093 |
|
|
ACA Chiropractic Paraprofessional Manual @ $40/$30 ea |
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|
1978 |
1st ed, 1st printing @$40 |
2,500 |
$ 100,000 |
$ 31,500 |
$ 68,500 |
|
1980 |
2nd printing @$30 |
1,500 |
45,000 |
16,810 |
28,190 |
|
Total |
4,000 |
$ 145,000 |
$ 48,310 |
$ 96,690 |
Note: 2nd edition developed (retitled "The Chiropractic Assistant") Awaiting cost/price data from headquarters. ACA never sent the author a copy of the 2nd edition upon publication. He was told to purchase list if he wished a copy. This was a direct insult and contrary to trade policy. |
|
FCER Chiropractic Health Care (hard cover @ $5 ea; soft cover @ $3.50 ea) |
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|
1976 |
1st edition (1000 hard-cover) |
2,500 |
$ 10,250 |
$ 5,430 |
$ 4,820 |
|
1977 |
2nd ed., 1st print (2500 hc) |
5,000 |
21,250 |
8,075 |
13,175 |
|
1977 |
2nd print (1000 hc) |
5,000 |
19,000 |
5,900 |
13,100 |
|
1978 |
3rd print (2500 hc) |
2,500 |
12,500 |
5,850 |
6,650 |
|
1979 |
3rd ed., 1st print (3000 hc) |
5,000 |
22,000 |
9,250 |
12,750 |
|
1980 |
2nd print (1000 hc) |
5,000 |
19,000 |
6,450 |
12,550 |
|
Total |
25,000 |
$ 104,000 |
$ 40,955 |
$ 63,045 |
Note: After repeated requests, Dr. Schafer has never been reimbursed for his charitable 5% royalty (FCER was without funds in 1976) for the 1980 2nd printing of the 3rd edition. Figure the modest $627.50 fee at 15% compounded interest amortized for 20 years. |
|
Chiropractic Management of Sports and Recreational Injuries |
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|
1982 |
1st ed, 1st printing @$44 |
3,000 |
$ 132,000 |
$ 65,656 |
$ 66,344 |
|
1984 |
1st edition, 2nd print @$44 |
3,000 |
132,000 |
42,725 |
89,275 |
|
1986 |
2nd ed, 1st printing @$63 |
3,000 |
189,000 |
44,305 |
144,695 |
|
1988 |
2nd printing @$63 |
1,500 |
94,500 |
15,506 |
78,994 |
|
1991 |
3rd printing @$63 |
1,500 |
94,500 |
15,827 |
78,673 |
|
Total |
12,000 |
$ 642,000 |
$ 184,019 |
$ 457,981 |
|
|
Clinical Biomechanics |
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| Date |
Edition/Printing Run |
Quantity |
Gross Sales |
R&D & Printing Costs |
Gross Profit |
|
1983 |
1st edition, 1st printing $65 |
3,000 |
$ 195,000 |
$ 73,776 |
$ 121,224 |
|
1985 |
2nd printing @$65 |
3,000 |
195,000 |
46,356 |
148,644 |
|
1987 |
2nd ed, 1st printing @$90 |
3,000 |
270,000 |
58,290 |
211,710 |
|
1990 |
2nd printing @$90 |
1,200 |
108,000 |
25,718 |
82,282 |
|
Total |
10,200 |
$768,000 |
$204,140 |
$563,860 |
|
|
Developing a Chiropractic Practice @ $75 ea |
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|
1984 |
1st edition, 1st printing |
2,500 |
$ 187,500 |
$ 57,608 |
$ 129,892 |
|
Symptomatology and Differential Diagnosis @ $90 ea |
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|
1986 |
1st edition, 1st printing |
2,500 |
$ 225,000 |
$ 87,488 |
$ 137,512 |
|
Applied Physiotherapy @ $42 ea* |
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|
1986 |
1st edition, 1st printing |
2,500 |
$ 105,000 |
$ 48,024 |
$ 56,976 |
|
1987 |
1st edition, 2nd printing |
3,000 |
126,000 |
22,232 |
103,768 |
|
1988 |
1st edition, 3rd printing |
3,000 |
126,000 |
21,762 |
104,238 |
|
1990 |
1st edition, 4th printing |
1,660 |
69,720 |
18,670 |
51,050 |
|
2nd ed, 1--3 printing |
? |
? |
? |
? |
|
|
Total |
10,160 |
$ 426,720 |
$ 110,688 |
$ 316,032 |
|
|
*10% royalty to Dr. Jaskoviak. Second edition in development; manuscript will be completed in late January 1993. Upon publication, the ACA refused to send the author a complimentary copy. |
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|
Physical Diagnosis @ $90 ea |
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|
1988 |
1st edition, 1st printing |
2,500 |
$ 225,000 |
$ 77,961 |
$ 147,039 |
|
Chiropractic Management of Extraspinal Articular Disorders @ 75 ea |
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|
1989 |
1st edition, 1st printing |
2,500 |
$ 187,500 |
$ 67,116 |
$ 120,384 |
|
Motion Palpation and Chiropractic Technic @ 69 ea |
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|
1989 |
1st edition, 1st printing |
4,000 |
$ 276,000 |
$ 71,950 |
$ 204,050 |
|
1990 |
2nd printing |
3,000 |
182,160 |
19,800 |
162,360 |
|
Total |
7,000 |
$458,160 |
$91,750 |
$366,410 |
|
|
Basic Principles of Chiropractic: Neuroscience @ 75 ea |
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|
1990 |
1st edition, 1st printing |
2,500 |
$ 187,500 |
$ 64,559 |
$ 122,941 |
SUMMARY OF GROSS PROFITS EARNED FOR SPONSORS TO DATE
|
Sponsor |
Title |
Gross Profit | Running Total |
| ACA | Chiropractic Procedural Manual |
$ 288,093 |
|
| ACA | Chiropractic Paraprofessional Man. |
96,690 |
|
| ACA | Developing a Chiropractic Practice |
129,892 |
|
| ACA | Symptomatology & Differn. Diagnosis |
137,512 |
|
| ACA | Applied Physiotherapy (ed 1 only) |
316,032 |
|
| ACA | Physical Diagnosis |
147,039 |
|
| ACA | Chiro. Mgmt. Extraspinal Artic Dis. |
120,384 |
|
| ACA | Basic Principles of Chiropractic |
122,941 |
$1,358,583 |
| ACA* | The Chiropractic Assistant |
? |
? |
| FCER | Chiropractic Health Care |
63,045 |
63,045 |
| Motion Palpation Inst. | Motion Palpation & Chiro. Technic |
366,410 |
366,410 |
| Williams & Wilkins | Chiro. Mgmt. Sports & Recrea Inj. |
457,981 |
|
| Williams & Wilkins | Clinical Biomechanics |
563,860 |
1,021,841 |
|
Sponsors' Gross Profit |
. . . . . . |
$ 2,809,879 |
|
Although the ACA will enjoy a gross profit of $1.35 million when current supply (1993) is exhausted, Williams & Wilkins has approached this figure with the sale of only two books, through an aggressive direct-mail marketing. The current ACA Board of Governors may not be aware that the two ACAP books published by W&W ($1-million+ profit) were first offered to (and refused by) the ACA. |
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